Denaturalize

Pronunciation: /ˈdeɪˈnætʃɝəˌɫaɪz/

Denaturalize (verb)

  1. To make something seem less natural, so people question why it exists or how it should be understood.
  2. To alter a process or condition so it no longer happens in its usual, natural way.

Examples

  • The new rules denaturalize the process and make it feel artificial.
  • Too many ads denaturalize the experience and distract people.