Diversification

Pronunciation: /daɪˌvɜːrsəfəˈkeɪʃən/

Diversification (noun)

  1. The process of adding different types of things to make a group more varied.
  2. The act of increasing the range of products or services offered by a company.

Examples

  • Diversification in products can attract more customers.
  • Diversification of investments can reduce financial risk.

Common collocations: product diversification, diversification strategy, investment diversification, diversification benefits

Synonyms of Diversification

Formal

Neutral

Antonyms of Diversification

  • — indicates sameness or lack of variety.
  • — refers to a state of being all the same.