Ethnography

Pronunciation: /ˈiˈtieɪtʃˈnoʊˈɡɹæfˈwaɪ/

Ethnography (noun)

  1. A research method where someone studies a group of people by watching them and learning how they live and think.
  2. A written report that describes what a researcher learned about a community through long observation and participation.

Examples

  • Ethnography helps researchers understand daily life in a community.
  • Researchers use ethnography to learn how people behave in real settings.