Gimmick

Pronunciation: /ˈɡɪmɪk/

Gimmick (noun)

  1. A clever idea or trick used to attract attention or sell something.
  2. A device or feature that seems useful but is actually unnecessary or deceptive.

Examples

  • The advertisement used a gimmick to attract customers.
  • The magician's show was full of clever gimmicks.

Common collocations: marketing gimmick, use a gimmick, clever gimmick, hidden gimmick, discover a gimmick

Synonyms of Gimmick

Neutral

Informal

Antonyms of Gimmick

  • — When describing something genuine or real.