Goodwill

Pronunciation: /ˈɡʊˈdwɪl/

Goodwill (noun)

  1. A friendly or helpful attitude towards others, often leading to goodwill in relationships.
  2. The value of a company's reputation and customer relationships, beyond its physical assets.

Examples

  • A friendly attitude can create goodwill between neighbors.
  • Goodwill is an important aspect of a company's overall value.

Common collocations: build goodwill, show goodwill, assess goodwill, increase goodwill