Ideation

Pronunciation: /ˌaɪdiːˈeɪʃən/

Ideation (noun)

  1. The process of thinking of ideas, plans, or possible solutions.
  2. A stage in creative work where many ideas are produced before choosing the best ones.
  3. Thoughts or mental images about something, especially when discussing mental health.

Examples

  • Ideation starts when you notice a problem and imagine a solution.
  • The team’s ideation begins after the first research notes are reviewed.