Logotype

Pronunciation: /ˈɫoʊɡoʊˈtaɪp/

Logotype (noun)

  1. A brand name shown in a special style of letters, used on products, websites, and signs.
  2. A graphic design made from a company or organization name, focusing on letter shapes and layout.

Examples

  • The logotype uses clean lines for the brand word design.
  • They redesigned the logotype to improve the brand word design.