Mainstreaming

Pronunciation: /ˈmeɪnˌstriːmɪŋ/

Mainstreaming (noun)

  1. The process of making something widely accepted and treated as normal in society.
  2. A method of including a group or issue in regular plans, services, or decision-making.
  3. The process of bringing an idea, style, or product into widely watched or used media.

Examples

  • The program supports mainstreaming until it feels normal for everyone.
  • Mainstreaming happens when people accept the idea as part of daily life.

Mainstreaming (verb)

  1. To bring something into common use or acceptance so it becomes part of everyday life.

Examples

  • They mainstream the idea by teaching it in schools.
  • The organization mainstreams the practice through public workshops.