Mid-market
Pronunciation: /ˈmɪd- ˈmɑɹkət/
Mid-market (adjective)
- Describing products or services that are priced between low and high-end options.
- Relating to companies that are not small or large, but in the middle size range.
Examples
- The store offers mid-market products that appeal to many shoppers.
- They prefer mid-market cars for their balance of quality and price.
Common collocations: mid-market segment, mid-market pricing, mid-market firms, mid-market strategy