Omnichannel
Pronunciation: /ˈɑmniˈtʃænəɫ/
Omnichannel (adj)
- Used for business services that work together across many ways to contact or buy, so the customer experience feels continuous.
- Describes a strategy where online and offline channels share information and processes to support the same customer journey.
Omnichannel (adjective)
Examples
- An omnichannel strategy creates one customer experience across all touchpoints.
- The app and store work together to deliver one customer experience.