Overmarketing

Pronunciation: /ˈoʊvɝˈmɑɹkˈtɪŋ/

Overmarketing (noun)

  1. Promotion that is excessive, so people feel pressured or annoyed instead of interested.
  2. A marketing approach where the brand message is repeated too often, reducing trust and attention.

Examples

  • The product failed because of too much promotion.
  • Overmarketing can make customers lose interest quickly.