Phygital
Pronunciation: /ˈfaɪˈɡɪtˈæɫ/
Phygital (adjective)
- Describes something that combines physical and digital experiences or elements.
Examples
- The store offers a phygital experience for customers.
- Phygital experiences combine both physical and digital elements.
Common collocations: phygital marketing, phygital interaction, phygital environment