Puffery
Pronunciation: /ˈpʌfəriː/
Puffery (noun)
- Words or claims used to make something seem better than it really is, especially in advertising.
- Public statements that sound impressive but are not meant to be taken as exact facts.
Examples
- The ad uses sales exaggeration to make the product sound better.
- The company relies on sales exaggeration instead of clear proof.