Rebranding

Pronunciation: /ˈɹeɪˈbɹænˈdɪŋ/

Rebranding (noun)

  1. The process of changing the image or name of a company or product to attract more customers.

Examples

  • Rebranding can help a company attract new customers.
  • Rebranding means changing a brand's image or identity.

Common collocations: launch a rebranding, successful rebranding, rebranding strategy

Synonyms of Rebranding

Formal

Neutral

Antonyms of Rebranding

  • — refers to a lack of change or progress in branding.
  • — implies maintaining the same brand identity over time.