Sponsoring

Pronunciation: /ˈspɑːnsərɪŋ/

Sponsoring (verb)

  1. to give money or support for an event so it can happen, often with your name shown publicly
  2. to help a person or group with money or resources, usually to let them take part in an activity
  3. to provide official support for a plan or study, helping it run and be recognized

Examples

  • The company is sponsoring the festival this year.
  • They are sponsoring the event to promote their brand.