Strapline

Pronunciation: /ˈstɹæpˈɫaɪn/

Strapline (noun)

  1. A short line of words used in advertising to describe a product or idea and help people remember it.
  2. A short line of text under a main headline that gives extra information about a story.

Examples

  • The company used a catchy strapline to attract customers.
  • Our strapline is short, clear, and easy to remember.