Suasion

Pronunciation: /ˈsweɪʒən/

Suasion (noun)

  1. The act of trying to change someone’s mind using calm words or reasoning, not force.
  2. Efforts by an authority to influence behaviour through advice, requests, or guidance rather than punishment.

Examples

  • Her suasion helped me feel calm and decide slowly.
  • The coach used suasion to encourage better teamwork.