Undercutting

Pronunciation: /ˈʌndərˌkʌtɪŋ/

Undercutting (noun)

  1. Offering goods or services at a lower price than competitors to attract customers.
  2. Reducing the strength or effectiveness of something, such as an argument or position.

Examples

  • The company is undercutting its competitors to attract more customers.
  • The new policy is undercutting the community's trust in the government.

Common collocations: engage in undercutting, result in undercutting, lead to undercutting, cause undercutting

Synonyms of Undercutting

Neutral

Antonyms of Undercutting

  • — charging more than competitors.
  • — setting higher prices for perceived quality.