Watchword

Pronunciation: /ˈwɑːtʃˌwɜːrd/

Watchword (noun)

  1. A word or short phrase that people use to show the main idea they should follow.
  2. A word used as a secret signal to check who is allowed to enter or join.

Examples

  • Honesty is our watchword in every project.
  • Respect for others is the watchword of the team.